3 min read
Building a Stronger Exit Story for a Pool Route Business
A pool service company had built a sizable base of recurring customers across a concentrated service area. The business generated dependable service...
Mike Kruckeberg
Mike is the founder of NorthStar Business Advisory, helping business owners understand enterprise value, prepare for a successful exit, and navigate M&A with greater clarity. With 17+ years of business experience and firsthand ownership experience, he brings an operator’s perspective to valuation, exit readiness, and transaction advisory.
Real-World Situations. Owner-Focused Thinking.
Every business enters the market with a different story.
The strongest transaction process starts by understanding what buyers are likely to value, where they may see risk, and what can be strengthened before outreach begins. These examples are designed to illustrate the kinds of owner and transaction situations NorthStar is built to address.
3 min read
Positioning a Home Healthcare Business for Buyer Confidence
Mike Kruckeberg: Oct 1, 2026, 4:42:16 PM
A growing home healthcare company had developed a strong operating presence, recurring client relationships and an experienced care team. The owner...
3 min read
Preparing a Founder-Led HVAC Company for Market
Mike Kruckeberg: Oct 1, 2026, 4:35:04 PM
An established HVAC company had built a strong local reputation and a healthy operating business, but much of its day-to-day success still depended...